Production-minded from the first decision.
01Product engineer / performance marketer / automation architect
Richard
Ducat.
I build and scale products, paid media, and automation systems that produce measurable growth.
01 / Role fit
Where I create the most leverage.
The strongest match is a role that values hands-on engineering and expects the owner to understand the full path from product decision to business result.
Senior product engineer
Own product definition, interface architecture, APIs, and the path to production.
Evidence: TYFYS / CadetCatch / Chatbot BuilderAI automation engineer
Build useful AI workflows with data boundaries, review states, and operational controls.
Evidence: EB28 / Inspection Assistant / CadetCatchTechnical product lead
Keep product, engineering, release, and business constraints in one executable plan.
Evidence: Timing.Coach / EB28 / TYFYSPerformance & growth lead
Own paid acquisition, analytics, CRM, lead quality, and the feedback loop to revenue.
Evidence: Envoy / VetLink / REE Medical / TYFYS02 / Performance marketing
Paid media at operating scale.
Fifteen years across search, social, video, direct response, and the systems behind the spend. The work connects budget decisions to funnel quality and business results.
Career-reported media managed across search, social, and video
Google spend in a documented 2023–2025 VetLink / REE export
Tracked revenue in cumulative Envoy / VetLink program reporting
Platform-tracked conversion actions in that transition window
Evidence standard. The career aggregate is self-reported and rounded conservatively. Case metrics are aggregated from archived platform exports, invoices, and campaign reporting; client-confidential details are omitted.
Envoy Media Group
Agency-side performance systems across complex direct-response portfolios.
Digital marketing lead / Veterans Industry Coordinator
Worked across campaign strategy, budget pacing, conversion analysis, reporting, and client growth. Employment records document an expanding marketing and business-development remit, including a veteran-industry role built with Envoy's creative, technical, and business teams.
- 22
- accounts in an archived search portfolio
- >$80K
- spend in one seven-day search snapshot
- 22.4K
- clicks in that reporting window
- 1,181
- tracked conversions in that window
Envoy publicly reports that its founders generated more than $2B in revenue for client companies across the firm's history. That is company context, not an individual revenue or valuation claim.
VetLink Solutions
Scaled a veteran acquisition program from early tests to sustained national volume.
Acquisition lead via Envoy / Director of Marketing at VetLink
Led the client acquisition program through Envoy before moving into a direct Director of Marketing role at VetLink in 2024. Cumulative reporting through Q4 2023 documents the growth of the paid-media engine, tracked client conversion, and revenue path.
- $2.49M
- cumulative managed media cost
- $6.38M
- cumulative tracked revenue
- 16,213
- tracked client conversions
- 156.6%
- cumulative tracked ROI
Phoenix Business Journal reported that VetLink had served nearly 10,000 veterans and had 4,000 active cases by November 2022. Company scale is public context; the performance metrics are aggregated internal reporting.
REE Medical
Operated multi-million-dollar acquisition and the systems behind lead quality.
Principal SEO Expert / paid acquisition operator
Operated veteran-focused acquisition across Google, Microsoft, and Meta while connecting campaigns to landing pages, form quality, anti-spam controls, WordPress, and Zoho. A broader Google export spanning the legacy VetLink-to-REE window records $6.02M across 51 campaigns.
- $2.08M
- Google spend / Sep. 2024–Jan. 2025
- 30.5K
- platform-tracked conversion actions
- $67.96
- Google cost per tracked conversion
- $28–$34
- daily Google CPL in selected reports
REE's official history reports 100,000+ veterans supported, 800+ providers, and roughly 200 current employees. Those figures establish company scale and are not presented as individual attribution.
03 / Selected work
Evidence from shipped systems.
Six projects are visible at a glance. Select one for the operating problem, ownership, shipped evidence, and links an employer can inspect.
01 / Benefits / lead operations
One connected path from public education to qualified intake.
A veteran-focused education and evidence platform that connects public tools, qualification, CRM routing, content, and conversion measurement.
- Operating problem
- Turn a fragmented marketing and intake path into an observable system that can explain where a lead came from, what they completed, and where the process stopped.
- My role
- Product systems, frontend, analytics, CRM, paid media operations
Qualitative outcome
Education, qualification, routing, and measurement now operate as one traceable customer journey.Shipped evidence
- Public rating calculator and evidence resources
- Multi-step intake and conversion instrumentation
- Zoho routing, lead diagnostics, and content automation
04 / Capability map
Broad enough to connect the work.
Depth where products get built. Range where products usually break: data, release, acquisition, and operations.
Product & experience
Turn an ambiguous brief into a usable, testable product surface.
Product scoping / Information architecture / UI systems / Accessibility / Responsive frontend / Product analytics
Apps & platforms
Build across web and native without losing the release path.
React / Next.js / TypeScript / JavaScript / SwiftUI / React Native / iOS / iPadOS / watchOS
AI & data
Use AI where it removes real work and keep controls around the risky edges.
LLM products / RAG / private AI / Prompt systems / Computer vision / FastAPI / Firebase / SQL / Vector search
Growth & revenue
Run media at scale and connect spend to lead quality, sales, and operational feedback.
Google Ads / Microsoft Ads / Meta Ads / YouTube / Attribution / CRO / Budget pacing / Lead operations
Operations & cloud
Make the build deployable, observable, and recoverable by the next operator.
Cloudflare / R2 / GitHub Actions / GitHub Pages / Namecheap / REST APIs / CRM / Zoho / Release gates
Content & distribution
Build repeatable publishing systems instead of one-off content drops.
Editorial systems / Programmatic SEO / Social creative / Buffer / Meta automation / Campaign reporting / Content QA
05 / How I work
Ownership through launch.
Strategy stays close to execution. Constraints are explicit. Outcomes are observable.
Frame
Define the user, operating constraint, business event, and proof standard before adding surface area.
Build
Ship the smallest complete workflow, with the interface and the underlying system designed together.
Connect
Wire the product to data, automation, CRM, distribution, release, and ownership boundaries.
Prove
Test the real path, expose failure states, document the evidence, and leave a clear next action.
Build the real workflow.
Instrument the real business event.
Guard production with explicit gates.
Leave proof and a clear next action.
06 / Discuss a role
Looking for an owner who can connect the whole system?
I am most useful in product engineering, AI automation, technical product, performance marketing, and growth systems roles where hands-on delivery and operating judgment both matter.
